We decided to move forward with these two mood boards for the design drafts. Below is the final result.
ServiceTitian is the worlds leading all-in-one software for commercial and residential field service businesses. For their annual sales meeting they were looking for a senior designer to concept and complete marketing collateral of a three-product premium software launch. In our briefing they expressed that they were looking for a clean modern design aesthetic mixed with the rugged grit of the service industry. I joked and said, “So, like if Apple and GMC had a baby?” The answer was yes! Below you will find mood boards, and the final design assets produced. Senior Designer Art Director, Alexandria Nguyen | Creative Director, Gregory Croteau