Designer III (Freelance) Apple, App Store - Culver City, Ca (Remote) | 2021-2022 Works closely with art directors, marketing development, producers and vendors. Reviews a high number of static + motion performance banner exports for multiple localized regions and special campaigns on App Store. Provides detailed feedback/direction to vendors on static + motion asset production and static template production. Oversight on deliverables; Assets are up to spec and follow Apple + App Store Brand Guidelines. Production Designer across LOBs / special Projects, e.g. : template asset implementation / template creation. Development and oversight of weekly Social Media production design deliverables. Programs used: Photoshop, Illustrator, Slack, Mail, Quip, Quicktime, and BOX
Visual Designer (Freelance) TBWA\Media Arts Lab - Playa Vista, Ca (Remote) | 2021 Worked closely with lead designers and producers. Created banner art mock ups for client, Apple.Utilized templates and best practices for efficiency of asset export. Programs used: Photoshop, Illustrator
Production Designer (Freelance) Amazon - Seattle, Wa (Remote, Offsite) | 2020-2021 Excelled in role that requires self motivation and working independently. Used smart techniques in templated photoshop files for quick and efficient production of digital marketing assets. Designed strongly branded promotional graphics and delivered localized (North America and Mexico) digital marketing assets.Fulfilled multiple project requests while simultaneously meeting tight deadlines. Programs used: Photoshop, Indesign, Chime, Quip, BOX, Outlook
Screen Graphic Artist (Freelance) Apple - Cupertino, Ca | 2020 + 2019 + 2018 Designed screen layouts for different products, ranging in size and app behavior. Executed strict brand guidelines on the design. Working with an international team, localizing assets and formatting for global regions and distribution. Programs used: Photoshop, Illustrator, Pages, Numbers
Studio Designer (Freelance) Netflix - Hollywood, Ca | 2019 + 2018 Adaptation of key art into various specs and requirements for digital and print needs. Design content premiere invites and theater screen marketing assets. Localized key art for global distribution (27 Languages). Adjusted and/or created mechanicals for a variety of print, DOOH or OOH needs. Designed digital marketing invites. Worked closely with print producers. Programs used: Photoshop, Illustrator, Airtable, Google Docs
Senior Production Designer (Freelance) Factor SF - Oakland, Ca (Remote, Offsite) | 2019 Worked remotely with project creative directors, art directors, program managers, and editors. Executing email resizes, promo and deals hero banners for Google One and Google Shopping. Provided production support for Salesforce on their resource library content images; searched, captured, and resized images to spec. Programs used: Google Drive, Photoshop, Sketch
Senior Designer (Freelance) ServiceTitan - Glendale, Ca (Remote) | 2019 Hired to execute the brand concept design, look and feel, for the marketing collateral of a three-product premium software launch. Worked remotely / offsite. Joined in on weekly onsite meetings and brainstorms with creative director and art director from conception to completion. Designed mood boards, marketing brochure (24 pages) and trade show assets: backdrop, table spreads, cabinets, glow towers, and DOOH hall banner ad. Programs used: Photoshop, InDesign, Illustrator, Asana, Google Drive
Designer I (Freelance) Apple Media - Culver City, Ca | 2019 Brought on board to assist with Apple Media services streaming department. Designed social media assets for Apple Books and content banners for Apple Music and Apple TV. Designed template psds for international ad banner usage. Localized ad banners (20 Languages) for international distribution. Updated presentation decks with relevant content. Designed presentation decks for internal usage. Worked closely with producers, creative directors, designers and animators. Programs used: Photoshop, Illustrator, After Effects, Keynote, Sketch
Visual Designer (Freelance) TBWA\Media Arts Lab - Playa Vista, Ca | 2019 + 2018 Worked closely with lead designers and producers. Designed and localized digital assets for exclusive client, Apple and Apple Music. Designing, resizing and exporting high numbers of banner ads. Utilized templates and executed design with strict brand guidelines for best practices for efficiency of asset export. Programs used: Photoshop, Illustrator
Marketing Graphic Designer (Freelance) Hulu - Santa Monica, Ca | 2017- 2018 Worked closely with art directors from concept to execution. Collaborated with a creative team of 25 to design visual content across all platforms, including website content, landing pages, email marketing, web banners, digital ad campaigns, social media campaigns, and presentations. Designed content banners for desktop, mobile and other online steaming devices. Programs used: Photoshop, Illustrator, Indesign, Powerpoint, Google Docs, Jira
Graphic Designer (Freelance) Charming Charlie - Westwood, Ca | 2017 Brought on board to create print and digital marketing collateral for regional test sales promotional advertising. Designed concepts for test market sales which included email banners and in-store signage. Created several concept designs for go to market sales. Designed for digital and print collateral; ad banners, emails, cashwrap signage, and promotional window advertisements. Programs used: Photoshop, Illustrator, Indesign
Digital Production Designer TOMS - Playa Vista, Ca | 2014 - 2017 Collaborated with designers, merchandisers, copywriters, email marketing specialists and traffic coordinators to create all TOMS.com assets. Finalized all digital assets for release. Ensured digital assets were delivered on time. Selected to optimize all web assets and PDP images, ensuring preparation for a new web platform migration; this included finding an efficient way to locate, resize (six sizes), prep, and release 3K+ images. Teamed with graphic designers to create templates for category pages, ad banners, landing pages, etc.; this allowed for quick insertion of new assets and an organized process for design and production. Completed cross-platform training with print production team, and managed/trained newly employed production artists. Produced assets in five languages for use in EMEA and APAC regions, and designed web banners and emails for retail partners. Developed automated batched scripts process for large customized image releases. Programs Used: Photoshop, Indesign, Illustrator, Sketch, and Bridge
Production Designer (Freelance) Jib Jab Media - Venice, Ca | 2013 - 2014 Optimized assets for web, mobile, and tablet devices; implemented and stylized fonts for Starring You® Book App. Created thumbs and activity sheet assets for Storybots.com; mock up UX templates for letter tracing app.Generated VTT files (subtitle documents) for 40-50 StoryBot learning videos, and released JPEGs to admin site while also organizing templates to increase efficiency. Program Used: Photoshop
Jr. Interactive Designer (Freelance) Canyon Design Group - Los Angeles, Ca | 2013 - 2014 Collaborated with art director and design team on a Netflix account project, successfully created concept and design assets, optimized final images, and organized files with proper naming conventions. Created and designed rich media and standard interactive banner ads for domestic and international use; completed on-time delivery of only two weeks. Designed standard, progressive take-over ads, video wrappers, and email ads; received positive feedback from client on a simple, yet eye-catching design. Programs Used: Photoshop, Illustrator, and Flash
Production Designer Disney Interactive Media Group - North Hollywood, Ca | 2008 - 2009 Brought on board to create ongoing content for Disney sites, including family.go.com, familyfun.com, wondertime.com, and community.com. Worked closely with art directors, photo research, designers, and producers.Produced mini-site slide show flash introductions; retouched and managed photo assets for weekly site refreshes.Designed widget applications, marketing advertisements, and sponsorship mock-ups. Programs Used: Photoshop and Flash
Production Artist | Designer 1k Studios - Burbank, Ca | 2005 - 2008 /2012 Developed multiple inventive DVD menu experiences for consumers with a focus on High Definition (HD), Blu-Ray (BD), and Standard Definition (SD) design interfaces; created and produced HD web-enabled features. Asked to supervise and train production team on new HD/BD implementation trends; remained up-to-date and knowledgeable. Designed web banners, assets for websites, email advertising campaigns, as well as DVD menus (with language versioning for international regions) and Apps with guidance of lead designer and producer. Tasked with organizing PSDs to allow for coder to easily script out assets for release; established folder naming conventions and automated batch processing for easy export. Programs Used: Photoshop and After Effects
Production Designer (Internship) Flex Creative Hollywood, Ca | 2002 Designed DVD menu interfaces for domestic and international studios.Designed CD covers, keyart and collateral for marketing and organize digital files for DVD authoring. Program Used: Photoshop
EDUCATION
Bachelors of Art emphasis in Multimedia: August 2004, California State University East Bay.
California State University International Programs 2003, University of Western Sydney, Australia.