TOMS (Tomorrow's Shoes) is the first successful One for One for-profit business model company. The "Why" of the business is to improve lives. My time at TOMS was filled with long lasting friendships, team building activities, and deadlines; E-commerce deadlines! While we had to meet certain Year-to-Year end goals, luckily, we had systems in place from a Production Design standpoint that assisted in quick asset distribution. I mostly worked on retouching/resizing PDP images, designing Ad and hero banners, designing B2B marketing collateral, social media photography grabs, localizing assets and before mobile first; designing the mobile converted emails from desktop for delivery. Below, we start with a call back to TOMS as a graphic designer to whip up some Surprise Sale assets. Below that is a small catalogue of work I produced while full-time as a Production Designer. Digital Production Designer | (Freelance) Designer Art Director, Hilary Reinis Sherman | Creative Director, Mara Evans